AMAZON DEVICE USES VOICE RECOGNITION TO TRACK USERS IN THEIR HOMES!

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“It’s always on… voice recognition hears you from across the room”-

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By MIKAEL THALEN-

Amazon unveiled its new digital assistant the “Echo” this week, a cloud-connected device that is “always on.”

Controlled by a user’s voice, Amazon boasts the device’s ability to answer questions, provide weather updates, and play music. “Amazon Echo is designed around your voice. It’s always on—just ask for information, music, news, weather, and more,” Amazon states. “Echo begins working as soon as it hears you say the wake word, ‘Alexa.’ It’s also an expertly-tuned speaker that can fill any room with immersive sound.”

Echo’s constant connection to the cloud allows it to learn and adapt, slowly gathering the specifics of a user’s characteristics. “Echo’s brain is in the cloud, running on Amazon Web Services so it continually learns and adds more functionality over time. The more you use Echo, the more it adapts to your speech patterns, vocabulary, and personal preferences.” While the Echo is always activated, Amazon assures its customers that “Alexa” will only listen when a user asks.

Given Amazon’s history of selling privacy-invading devices, such as the company’s “Fire Phone,” the safety of any collected personal information is in question, especially in light of recent news surrounding cloud security. Unfortunately, the push towards cloud computing and “smart” tech has long ignored these important social and security implications.

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