BREAKING: NASCAR Picks Up BIG NAME Sponsor

Like this article?

15068

Image source- YouTube

By Huny Badger AMERICAS FREEDOM FIGHTERS

Monster Energy becomes new NASCAR Premier Series title sponsor…

NASCAR Chairman and CEO Brian France, along with NASCAR Executive Vice President & Chief Global Sales and Marketing Officer Steve Phelps and Monster executives, made the historic announcement Thursday afternoon in Las Vegas, where Friday night NASCAR will fete the now seven-time Premier Series champion Jimmie Johnson.

“Obviously, they’re an edgy brand, they’re a fun brand. They get out a millennial audience in a different way than we probably had — clearly than we’ve ever associated with, particularly at this level. And they know what they’re doing. This is their DNA.” ~ NASCAR Chairman and CEO Brian France
Financial terms of the NASCAR-Monster deal were not disclosed. And as of Thursday, there is no series name, logo or trophy yet.

“We are working on the exact composite logo and otherwise, and we’ll be back shortly on that,” France said. “It won’t be long, but we’ve got some really good options on that. Not today.”

The youth-oriented Monster brand, which is a Coca-Cola affiliate, should be a perfect fit for NASCAR because the sport is in a unique period of transition with an astonishing lineup of young talent coming up in the ranks.

If you’ve ever been to a Monster Energy Supercross race, you know it isn’t just a race; it’s a lifestyle event, filled with sound, fury and nonstop entertainment. There are fireworks, bright lights, fire, loud music and all manner of visual and auditory stimulation — exactly what NASCAR needs right now to pump some energy into the sport.

Chase Elliott, Ryan Blaney and Chris Buescher all enjoyed excellent rookie seasons in the Premier Series in 2o16 and behind them, the talent pool is deep, including XFINITY Series champion Daniel Suarez, Erik Jones, William Byron, Bubba Wallace, Daniel Hemric, John Hunter Nemechek, Tyler Reddick and Cole Custer, to name just a few.

Bringing in a company like Monster that specializes in the youth market makes an awful lot of sense at a time when NASCAR is going all-out to attract the coveted younger demographic in a sport that right now has an older fan base.

SOURCE- FOX

AFF’s Huny Badger is a Veteran who served our country as an Army Combat Medic.

TOGETHER WE WILL MAKE AMERICA GREAT AGAIN!

Dean James III% AMERICA’S FREEDOM FIGHTERS

Please share this on Facebook and Twitter!

Like this article?

Facebook Comments

Our Privacy Policy has been updated to support the latest regulations.Click to learn more.×