Red Cross Puts Up ‘Super Racist’ Pool Safety Signs, Now THIS Is Happening…


Another company falls victim to the easily and perpetually offended. At issue is a Red Cross pool safety poster and it was hung in two Colorado pools.  The poster, titled “Be Cool, Follow the Rules,” and depicted children in and around a swimming pool with some being “cool” and others, who are not following the rules labeled as “not cool.”

Margarat and John Sawyer

Margarat Sawyer (left) and John Sawyer (right) via Instagram

Brother and sister, John and Margarat Sawyer – both of Caucasian persuasion – felt too many of the black children in the poster were labelled as “not cool” therefore giving the implication that black children are rule breakers, lawless, criminal, and the poster was therefore “racist”.


One has to wonder how long they stood in front of the poster counting and tallying the children of various ethnicities depicted in the poster before the conclusion was reached that there was indeed too many of one or not enough of another.  Which might inevitably lead to the conclusion that apparently these folks may just have too much time on their hands?

Poster posted at 2 Colorado Pools by the Red Cross

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As is the case with many companies when cries of racism are made, even when determined to be of a ridiculous nature, accommodations were made to assuage the easily damaged feelings of those looking to be offended.  The Red Cross is not immune and responded by removing the posters immediately and creating new materials. A subsequent statement was issued by the Red Cross stating –


“The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced,” it said in a statement to NBCBLK. “We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organisations, we are committed to diversity and inclusion in all that we do, every day.”


The Red Cross quickly agreed to change the poster because that one person was offended.


But OH NO – that wasn’t enough to satisfy Margarat Sawyer —

“I’m just a citizen, I’m not an organization, but I would want the Red Cross to collaborate and build relationships with Black Kids Swim and other organisations that do advocacy around this so that this doesn’t happen again,” she told NBC. “Clearly, they’re thinking of themselves as only having one constituency and that’s not true.”

“I think it’s really important to think about the messages that we’re sending kids, I ask for all of us to take that job on,” she added. “I hope the Red Cross will use this as a lesson for taking their role seriously.”

I really think it’s time for people to stop being offended by everything.  Frankly, it’s a pool safety poster.  Take it as what it’s intended to be – POOL SAFETY – and go on about your day.  We have larger, more important issues to worry about.  Frankly, we all bleed red and all lives matter.

(h/t BizPac Review)

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